Social Media Management #4

Content Creation & Management

  • Create and promote first-ever virtual film festival and drive-in theatre due to COVID-19 regulations.

  • Leverage film critics, collaborations, and company partnerships to maximize festival visibility. Incentivize festival attendance through contests and ticket giveaways.

    • Sold-out RBC Sunset Drive-In

    • Sold-out festival merch

    • Sold ~120 Virtual On-Demand passes

Marketing Strategy

  • Fisherman fish off the pier in Gimli, Manitoba during a summer day

    Tag Sponsors & Partners

    Increase festival visibility by tagging program sponsors, partners, and donors. Encourage post shares.

  • Office supplies is creatively laid out against a white backdrop

    Run Contests & Giveaways

    Increase festival engagement via merch, ticket contests, and giveaways on Instagram and Facebook.

  • Curly haired black man speaks into a megaphone

    Share Upcoming Films

    Generate awareness by promoting films and film series. Tag films/producers for visibility.

  • A darkly lit theatre filled with red theatre seats

    Promote Film Programs

    Increase visibility and participation by promoting various programs, like the RBC pitch competition.

A collection of shirts and hoodies with the Gimli Film Festival design on them

Sample #1

A shirt for mom,

a shirt for dad.

A shirt for yourself that you can slip under your plaid.

A new hoodie to wear,

around the bonfire.

While enjoying some snacks in your GFF attire.

Thank you to Argyle Public Relationships for our 2021 GFF merch designs!

Head over to our merch store NOW to grab your GFF merch

https://gimli-film-festival.myshopify.com/.../gimli-film...

A man and woman sit in their car facing a large drive-in theatre screen.

Sample #2

**CONTEST ALERT**

Want a chance to WIN the HOTTEST SEAT at GFF’s first-ever RBC Sunset Drive-In Theatre!? Now’s your chance!

Like our page, tag a friend you want to bring, and post the RBC Drive-In Film you can’t wait to see in the comments below! You could win a front-row seat at the RBC Sunset Drive-In, a POPPIN’ prize bundle worth over $150, all courtesy of RBC & GFF!

RBC’S Hottest Seat at the Drive-In Prize Pack includes: Love Local Manitoba drinks and treats, $50 of GFF Merch, and a take home Gourmet Movie Night Popcorn set with a collapsible bowl, Pop N’ Wow kernels and seasonings!

Check out the full RBC Hottest Seat details and Drive-In Film Lineup here: https://gimlifilm.com/rbc-sunset-drive-in-theatre/

Each winner will receive:
prize bundle
parking spot at the RBC Sunset Drive-In.

Contestants can enter one time for each of the 6 Drive-In Films, for a total of a maximum of 6 entries by commenting with different films and tagging different friends for each entry. Attendees of the RBC Drive-In must attend with household members ONLY, must have operational seat belts for all passengers and must respect all of GFF’s additional rules and regulations. Full GFF Drive-In rules and regulations are listed via the link above and contest winners must agree to abide by these rules when ordering their RBC Drive-In Ticket. No returns or refunds

A silhouette of film critics sit in front of a blue and green gradient

Sample #3

We want to know what you think!

Gimli Film Festival's Film Critics Program is the perfect opportunity to test your writing skills and unleash your inner critic.

Write just TWO film reviews and get yourself an ALL ACCESS PASS to this year's Festival.

Film Critics Program: https://gimlifilm.com/open-call-film-review-writers/

Email Isabella Soares, our Film Critics Coordinator for more information – bellinhasoares16@gmail.com

Supporting Materials & Platforms

  • A white calendar sits open on a black table.

    Content Calendar

    Create content categories and schedule posts into a calendar.

  • A man and woman sit in their car facing a large drive-in theatre screen.

    Adobe & Canva

    Create graphics via InDesign, Photoshop, lllustrator, and Canva.

  • A black film camera with two crew members working in the background.

    Film Posters & Synopsis

    Provide visual of the featured upcoming films as well as bite-sized synopsis of what to expect.