Social Media Management #3
Content Creation & Management
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Create a brand, website, and content plan for a final Brand Marketing project in the Creative Communications program.
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Create Wander Winnipeg, a blog and resource hub to promote local shops, events, brands, and restaurants in Winnipeg, Manitoba.
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6,600 followers on TikTok
1,000 followers on Instagram
400 average monthly website visitors
Media Sponsor: Gimli FIlm Fest 2022
Media Sponsor: Winnipeg Beer Fest 2022
Media Sponsor: Reel Pride Film Fest 2022
Marketing Strategy
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![A man and a woman high-five each other while sitting at an office table.]()
Build Brand Collaborations
Cold-call local companies to cover topical content and cross-promote.
TikTok Following
Instagram Following
Sample #1
If my evening were a Goosebumps book, it would look something like this 👻.
Tonight, I'm headed to @deermeadowfarms to take on the #ForbiddenForest for E.2 of Manitoba's SCARIEST Attractions! 🪓😵
Deer Meadow Farm features:
1️⃣ The Forbidden Forest
➡️ 20 walkthrough scenes.
➡️ 70+ scare actors.
➡️ 3 NEW sets.
2️⃣ Haunted Hayride
3️⃣ Corn Maze by Dark 🌽
4️⃣ Scareoke & Blood Bar
➡️ Indulge in special Halloween themed cocktails and jam to spooky music!
#wanderwinnipeg #exploremb #travelmb #scariest #goosebumps #rlstein #Manitoba #attractions #hauntedhouse #hauntedforest #vlog #review #series
Sample #2
I'm on a mission...🎃👻👀
To find the SCARIEST Halloween attractions in Manitoba!
Join me in a special longer-length VLOG & BLOG series as I take on:
@sixpines 💀
@deermeadowfarms 🧙♀️
@heebiejeebieswpg 🔪
@assiniboineparkzoo 👻
@amazeincorn 🌽
(With possibly more stops!)
Full-length VLOGS launch Oct.15 on TikTok & YouTube. Teasers drop Oct.14 on Reels 👀.
#Halloween #thingstodo #wanderwinnipeg #vlog #blog #halloweenseries #exploremb #travelmb #manitoba
Sample #3
Busy bees – this post is for you! 🐝
Here are 3 of 5 quick ways to kill time downtown (the rest are on my blog post)!
1️⃣ Grab an empanada at @corrienteswpg
2️⃣ Add a new vintage clothing piece to your collection from @clothingbakery
3️⃣ Watch a local film at the @wfgcinematheque
This blog post is perfect for people downtown Winnipeg who are ⬇️
⏰️ Early to appointments
📝 Inbetween activities
☕️ On break from work or school
Read about more quick ways to kill time downtown at WanderWinnipeg.ca or follow the link in bio to the latest post 🔗
#wanderwinnipeg #exploremb #guide #thingstodo #winnipeg
Sample #4
You know that awkward time between lunch and dinner when you're hungry, but you don't want to eat and ruin your meal?
@theburgerplace_wpg serves a snackable mini deluxe burger that you can eat... WHENEVER. Go for bigger taste in half the size!
NEW POST IS UP 😎
Sample #5
LIKE A TOURIST E.1: Book a chef's table experience at this iconic Winnipeg restaurant 👀🤌
#wanderwinnipeg #foryou #fyp #winnipegevents #exploremb #winnipegfoodie #foodie #finedining #tourismmanitoba #travelmanitoba #tourist
Sample #6
My birthday weekend included painting pottery, eating candy, and drinking beer.
STOP 1
🖌Crock A Doodle
📍1765 Kenaston blvd
STOP 2
🍬White Picket Fence
📍775 Henderson Hwy
STOP 3
🍺Sookrams Brewing
📍479-B Warsaw Ave
#vlog #fyp #foryou #wanderwinnipeg #potterystudio
Sample #7
SnakTrap is Winnipeg's newest sweet store bringing in some unique treats 🍫🍭
🍫SnakTrap
📍337-D Pembina Hwy
#fyp #foryou #review #wanderwinnipeg #exploremb #travelmb #newstore #pepsipeeps #supportsmallbusiness #candystore
Sample #8
Here's some major events you can attend this July in Winnipeg pt.1
#wanderwinnipeg #exploremb #winnipegnightlife #winnipegfoodie #winnipegevents #fyp #foryou #stufftodo #winnipegtok #manitobatok #datenight
Supporting Materials & Platforms
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![A white calendar sits open on a black desk.]()
Content Calendar
Create content categories and schedule posts into a calendar.
