Social Media Management #1

Content Creation & Management

  • Increase company awareness, familiarity, and credibility on LinkedIn and drive more website traffic.

  • Summarize important and topical subjects from resource blog into a bite-sized format with carousel infographics and punchy copy.

    • Increased LinkedIn followers by 3x in 4 months.

    • Top 3 in competitor engagement behind Friedrich and Applied Comfort.

    • Reposted industry partners (BWH & IHG).

Marketing Strategy

  • Office supplies and laptop on a white desk in a brightly lit white room

    Repurpose Blog Resources

    Build credibility as industry experts by providing bite-sized summaries of important resources.

  • A creative arrangement of office supplies on a white table.

    Promote Upcoming Events

    Leverage event information and tag event organizers to boost engagement at upcoming trade shows.

  • A young curly-haired black man speaks into a megaphone

    Announce Partnerships

    Build credibility as industry experts by announcing new/existing sponsorships and partnerships.

  • Rainbow confetti against a blue backdrop

    Celebrate Company News

    Increase familiarity by posting work anniversaries, promotions, new hires, and team building events.

Increase the life span of your #PTAC by following this 5-step #guide 📖.

Packaged Terminal Air Conditioners (#PTACs for short), help maintain comfortable room temperatures for guests and tenants. But, when units aren't looked after properly, they run the risk of breaking faster than normal❌.

➡Here's how to: Increase the life span of your building's PTAC units⬅

✅Clean & Replace Unit Filters
Keeping PTAC unit filters clean is crucial to preserving the health of your units. Much like oil in a car, filters need to be changed every 3-6 months to prevent the unit from dying.

✅Clean Room-side Front Cover
Remove and clean a unit's front cover monthly to maintain unit longevity. Use a vacuum and mild cleaning agent to remove debris, but make sure everything is dry before powering the unit back on!

✅Check the PTAC Blower Wheel
Ensure the unit's blower wheel is free of debris! By maintaining a clean blower fan you can decrease the amount of energy your PTAC is using to stay powered. Try sliding a piece of cardboard in between the blower fan and unit opening to prevent debris build up.

✅Tidy Indoor & Outdoor Coils
Much like your unit's filters, coils must also be well maintained to increase the longevity of your unit. Coils should be replaced or cleaned every 1-2 years!

✅Complete Seasonal Unit Check-ups
Staying on top of your seasonal check-ups is crucial to maintaining your unit's health. The closer your PTAC unit is installed to the ground level, the more dust, dirt, and debris it will accumulate. Make sure to inspect ground and lower level units annually for #maintenance .

Check back in for another step-by-step guide.

#howto #contractors #hotels

Sample #1

Polaroid photo of employee with name underneath against a creme backdrop with flowers.

Please join us in celebrating Adnane and his 3-year work-versary with Genuine Comfort.

Adnane heads the Finance Department at GC as an Accounting Manager and Financial Controller. He joined the company in 2021 and has been an invaluable asset to our company's overall growth. His passion and hard work elevates us all.

Fun fact, Adnane loves espresso coffee, dark chocolate, and lifting really heavy things at the gym.

#Workversary #Anniversary #CompanyCulture #Celebration #Finance

Sample #2

Silhouette cityscape against a colourful sunset with a newsletter logo and title above.

Read all about it — Our June Newsletter is LIVE.

Summer is here...kinda? After a slow and rainy start, we're finally seeing some heat in the forecast. In the words of Nicki Minaj, "Let's go to the beach, beach, let's go get away."🏖

Here's what we cover in the June Newsletter:
🚧An exciting new collab with Hilton.
🎤Our newest hire.
❄How to: Find The Best #AC For Your Property.
📣Our rewards program for referrals.

We even curated a fun little summer playlist with a master list of songs referencing "Hot" and "Cold" — It's pretty cool 😉.

🔗Read here: https://lnkd.in/ggMwDpzG

#Newsletter #PTACs #NewConstruction #Hotels

Sample #3

Supporting Materials & Platforms

  • a notebook with a calendar is opened upon a black desk

    Content Calendar

    Create content categories and schedule posts into a calendar.

  • Colour palette cards, a notebook and pen are creatively laid out on a bright pink table.

    Adobe & Canva

    Create graphics via InDesign, Photoshop, lllustrator, and Canva.

  • Brown and grey hotel room with large bed, black flatscreen TV and grey couch.

    Product Photography

    Provide an accurate visual of
    products and scenarios.

  • A person's finger taps an app on a brightly lit phonescreen

    Chat GPT

    Research content topics, generate new ideas, and edit existing copy.