Content Creation & Management
Comfort Chronicles Resource Blog
-
Increase company ranking on Google Search Engine Results and showcase industry expertise.
-
Develop, publish, and promote SEO-driven blog resources such as: how-to's, product guides, and company news about relevant industry topics.
-
Increased overall website credibility score on Google from 23 to 78% in 2 months.
Content Strategy
-
![Cell phone propped up on table with TikTok on screen]()
Company News
Provides stakeholders, executives, and customers a direct window into the company. Focuses on new hires, promotions, upcoming events, and team get togethers.
-
![A creatively arranged set of glasses, keyboard, pens, and paper against a white table.]()
Product 101's
Short-form product knowledge articles focused on popular GC products and customer questions.
-
![A laptop, mug of coffee, and notepad on a shiney dark wooden table]()
Monthly Newsletter
A monthly recap that summarizes all company news, product guides, and industry insights. Provides bite-sized content samples that link to full posts.
-
![Yellow sticky note on a whiteboard that says "how-to"]()
How-to Guides
Short-form how-to guides on popular products and topics based on keyword research, customer feedback, and seasonality.
Supporting Materials
-
![Screenshot of carousel sample from blog resource page]()
Carousel Infographics
Summarizes important topic of the blog post into a visually appealing carousel for social media.
-
![A well lit hotel room with a tv, bed, couch and PTAC unit.]()
Product Photography
Provides an accurate visual of products and scenarios covered in the blog to create familiarity.
-
![Screenshot taken of a BTU estimate chart for PTAC units]()
Charts & Tables
Organizes difficult data and SKUs into an
easy-to-follow and reference format.
