Google Search Ads

Digital & Print Ads

  • Generate inbound leads and increase brand reach on Google across North America.

  • Purchase Google Search ads and target Canada and US hotel, senior living, and new construction markets. Create new landing pages with quote form submissions.

    • Generated and closed 10 inbound leads.

    • Generated $35,000 in revenue with a gross margin of 88%.

Marketing Strategy

  • A screen with Google Search open

    Create Ad Groups

    Group ads, copy, and keywords based on buyer’s journey (awareness, consideration, and decision).

  • A group of three workers sit in front of computers at a table.

    Segment Audiences

    Create clearly defined target audiences for each ad group (hotels, senior living, new construction, apartments/condos).

  • A collection of analytic icons against a blue backdrop.

    Research Keywords

    Perform keyword research to optimize ad copy and CTAs.

  • Optimize Bidding Strategy

    Compile user behaviour data for conversion bidding strategy via a click-focused bidding strategy first.

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Supporting Materials & Platforms

  • A laptop with Google Analytics open

    SEMrush SEO

  • A screenshot of a Google Analytics dashboard

    Google Analytics

  • A screen with Google Search open

    Google Ads & Business Profile